Why 90 days in physical proximity matters

There is a fundamental problem with the modern startup platform: it has become too comfortable. The standard model for the last five years has been a weekly Zoom call, a Slack channel, and a wire transfer. This is efficient for the platform, but it is deeply damaging for the founder.

Building a company from scratch involves infinite variables and zero structure. When you try to navigate this remotely, you do not scale—you stall. Remote work scales maintenance. Physical co-location is required for zero-to-one engineering.

This is why WorkHouse enforces a strict 90-day physical mandate. When founders relocate to our facility, we remove the friction of separate timezones, separate apartments, and separate routines. You wake up, you walk 10 feet to your desk, and you build alongside other founders doing the exact same thing.

We believe that the highest probability of startup success comes from compressing the maximum amount of iterations into the shortest amount of time. You cannot iterate rapidly if you are waiting 12 hours for a pull request review from your co-founder.

By mandating physical presence, we establish an environment of constant peer pressure, immediate access to technical experts, and zero logistical excuses.